Work out smarter to improve a users Fitness Age
IFA, Berlin – August 31, 2017 TomTom (TOM2) today launched Fitness Age, Fitness Points and Personalized Workouts across their sports watch range. These new features give users the tools they need to work out smarter, achieve personal fitness goals faster and live a healthier lifestyle.
- TomTom Fitness Age shows users how fit they really are
- TomTom Fitness Points give users direct feedback about their exercise to improve their Fitness Age over time
- TomTom Personalized Workouts provide step-by-step exercise guidance, tailored to an individuals fitness level and exercise goals
Corinne Vigreux, co-founder and managing director TomTom Consumer said, “I always wonder when I exercise whether my efforts have any impact on my fitness level and I know I am not the only one. By introducing Fitness Age and Fitness Points we have now designed a reliable way to measure your fitness level. We are proud to introduce a personal coach on your wrist to motivate you when you need to do more and acknowledge your efforts when youve done enough.”
TomTom Fitness Age and TomTom Fitness Points
TomTom Fitness Age provides users with an age relating to their personal fitness level. Fitness Age is based on comparing users VO2 max standard (the maximum amount of oxygen an individual can consume per minute, for their body weight) to global averages of their age and gender.
Based a users Fitness Age, users will earn Fitness Points every time they exercise. The greater the effort, the more points users will achieve; aiming for 100 Fitness Points per day will guide users in maintaining a healthy lifestyle and achieving 500 Fitness Points (three times per week) will improve a users Fitness Age over time.
Urho Kujala, Professor of Sports & Exercise Medicine at the University of Jyväskylä, involved in the research used to develop TomTom Fitness Age, said, “Recent research has proven that the recommended exercise to optimally improve peoples health and fitness is personal and especially determined by their current fitness level. TomTom Fitness Age is based on this research, and takes these individuals factors into account. Therefore it is an overall better guide to becoming fitter than just the existing and absolute metrics such as steps, calories, and active time and users are more likely to live a healthier and fitter life.
Personalized Workouts offer users 50 running and cycling workouts directly on their TomTom Sports watch. Intensity and duration are automatically adjusted to reflect an individuals fitness level. Personalized Workouts can help improve a users Fitness Age, support individual fitness ambitions such as running a marathon, as well as burn fat, cycling/running speed and strength goals.
Additional updates and Availability
Phone notifications and Autopause are now also available across the TomTom sports watch range. Phone notifications allow users to see incoming phone calls and text messages on a TomTom watch. With Autopause, the TomTom Sports watch pauses automatically when users stop moving, preventing temporary breaks in activity from distorting performance data.
TomTom Fitness Age and Fitness Points have been developed to give guidance and motivate everyone, regardless of fitness levels or preferred fitness routines. All of the new features will be available via a software update across all TomTom cardio Sports products and with the TomTom Sports app in September 2017.
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TomTom empowers movement. Every day millions of people around the world depend on TomTom to make smarter decisions. We design and develop innovative products that make it easy for people to keep moving towards their goals. Our map-based components include map content, online map-based services, real-time traffic and navigation software. Our consumer products include PNDs, navigation apps and sports watches. Our main business products are custom in-dash navigation systems and a fleet management system, which is offered to fleet owners as an online service with integrated in-vehicle cellular devices. Our business consists of four customer facing business units: Automotive, Licensing, Telematics and Consumer.